Creative Leadership is the leadership approach driven by people like Richard Branson, Elon Musk & many new start up owners which is looking to embrace change as a given while seeking opportunities all the time and everywhere. It is driven by passion, mission, courage, collaboration and creativity of contributors and embracing inclusive and purpose driven marketing approaches, going beyond the profit into the responsible for the community and planet operations.
Creative leadership builds desireable future by the frequent round of constant experimentation, failure tolerability for the sake of rapid learning, reduced execution times driven by group sprints and then skills AI will find it difficult to emulate like creativity, imagination, intuition, creative analyses, big vision, agility, participative value and diversity embracing collaboration.
Helping in situations where big and bold creative breakthroughs are required, e.g.:
- Helping companies either crack complex or tough problems OR develop something that never existed before
- Reingage sales and marketing teams for performance by creatively enhancing competitivenss of their efforts
- Helping companies understand compeitive strategies from another angle fast & resposition self fast
- Task Force fast intervention as an answer to the marketing crises or sudeent opportunity which might be overwhelming
Formats:
- Design Thinking Sprints for competitive strategy finding
- Innovation Workshops
- Cross-functional Collaboration
